{"id":34359,"date":"2026-10-19T14:57:10","date_gmt":"2026-10-19T12:57:10","guid":{"rendered":"https:\/\/benefitimpact.com\/?page_id=34359"},"modified":"2026-10-21T15:14:51","modified_gmt":"2026-10-21T13:14:51","slug":"tfwa","status":"publish","type":"page","link":"https:\/\/benefitimpact.com\/en\/onsite\/trade-show-training\/tfwa\/","title":{"rendered":"Trade Show Training for TFWA World Exhibition & Conference"},"content":{"rendered":"
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<\/div>[vc_column_text css_animation=”none” el_class=”bi-entry-heading bi-entry-heading-template bi-entry-heading-template-tagline”]3\u20137 October 2027 \u00b7 Palais des Festivals, Cannes \u00b7 Travel retail & duty free[\/vc_column_text]
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Trade Show Training for TFWA World Exhibition & Conference<\/h1>\n[\/vc_column_text][vc_column_text el_class=”bi-entry-heading bi-entry-heading-text-template”]\nTurn the busiest week in travel retail into qualified leads – with booth staff who know how to open, qualify and close at TFWA.
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\n \n \n GET FREE INFORMATION <\/span>\n <\/a>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1763738289905{background-color: #001B38 !important;}” el_class=”wp-highlight wp-highlight-template”][vc_row el_class=”wp-highlight-right”][vc_column width=”1\/2″][vc_column_text el_class=”wp-text-highlight-two-columns wp-text-highlight” color=”#fefefe”]\n

Why preparation decides your success at TFWA World Exhibition & Conference<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”wp-highlight-right”][vc_column_text]A stand at TFWA is one of the biggest investments in your travel-retail year – and it’s your team, not the booth, that decides the return. With thousands of brands competing for the same buyers in a few intense days, trained, confident staff are what turn a busy stand into a profitable one.<\/p>\n

Trade show training for TFWA gets your people ready to make every conversation count.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”middle” el_class=”wp-img-txt-padding-left wp-img-txt-padding-left-template”][vc_row content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1755704530181{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-left”][vc_column_text]\n

About TFWA World Exhibition & Conference<\/h2>\n[\/vc_column_text][vc_column_text]TFWA World Exhibition & Conference is the world’s leading event for the duty-free and travel-retail industry, held each autumn at the Palais des Festivals in Cannes. It brings together more than 3,000 brands with the buyers, operators and distributors who shape global travel retail – airports, airlines, cruise lines and downtown stores.<\/p>\n

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It’s the focal point of the travel-retail year, drawing exhibitors and buyers from every corner of the world. The scale is also the challenge – with so many stands and limited buyer time, the teams that prepare how they approach, qualify and follow up are the ones that leave with real business.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1755709200045{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-right”]

\"Messetraining<\/div><\/figure>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1765462748688{background-color: #001B38 !important;}” el_class=”wp-highlight wp-highlight-narrow-padding”][vc_row][vc_column][vc_column_text color=”#ffffff”]\n

On-site trade show training for your team<\/h2>\n[\/vc_column_text][vc_column_text color=”#ffffffcc” el_class=”wk-row-blocks-subtitle”]\n

Your stand only pays off in the conversations your team actually has. Our on-site Trade Show Training prepares every person on the booth to open conversations with confidence, qualify visitors quickly, and guide them to a clear next step – then follow up so leads don’t go cold after the show. It’s hands-on, with over 70% of the time spent in active practice. The coaching covers:<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1763648803562{margin-top: 80px !important;}” el_class=”wk-row-blocks-container”][vc_column][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Approaching & opening<\/h3>\n

Starting conversations with international visitors without being pushy
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Qualifying<\/h3>\n

The right questions to separate real prospects from browsers
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Booth behaviour<\/h3>\n

Positioning, body language and teamwork that keep the stand inviting and productive
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Lead capture<\/h3>\n

Recording what matters so every contact is actionable
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Follow-up<\/h3>\n

A structured process that turns business cards into meetings and deals
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Roles & teamwork<\/h3>\n

Clear responsibilities and smooth handovers so the booth team acts as one
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We train where it helps most: at your location, online, at our offices in Z\u00fcrich, or directly at the trade show venue in Cannes.<\/p>\n[\/vc_column_text]

\n \n \n GET FREE INFORMATION <\/span>\n <\/a>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1763475300001{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f5f5f5 !important;}” el_class=”wp-img-txt-padding-left wp-img-txt-padding-left-template wp-img-txt-padding-left-template-col-reverse”][vc_row content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1764236919521{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-left wp-img-txt-col-left-no-padding”]
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Go further – Fair Booster, sales & communication training<\/h2>\n[\/vc_column_text][vc_column_text]Trade show training is one part of a strong fair appearance. Depending on your goals, we can add:[\/vc_column_text][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940915{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]
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Trade Show Training<\/a><\/h3>\n

Confident booth conversations that turn visitors into qualified leads.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940916{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

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Fair Booster<\/a><\/h3>\n

Aligns your whole team on goals and roles before the doors open.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940917{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

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Sales Training<\/a><\/h3>\n

B2B selling skills to close the deals after the fair.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940918{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

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Communication & intercultural training<\/h3>\n

Clarity and composure with buyers from dozens of countries. Coming soon.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”middle”][vc_row][vc_column]