{"id":34371,"date":"2026-10-19T14:57:14","date_gmt":"2026-10-19T12:57:14","guid":{"rendered":"https:\/\/benefitimpact.com\/?page_id=34371"},"modified":"2026-10-21T15:18:39","modified_gmt":"2026-10-21T13:18:39","slug":"mipcom-cannes","status":"publish","type":"page","link":"https:\/\/benefitimpact.com\/en\/onsite\/trade-show-training\/mipcom-cannes\/","title":{"rendered":"Trade Show Training for MIPCOM Cannes"},"content":{"rendered":"
[vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1784879122863{background: #FFFFFFB3 url(https:\/\/benefitimpact.com\/wp-content\/uploads\/2026\/07\/Messetraining-Cannes-KI-generiertes-Bild-scaled.png?id=26184) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”bi-full-height-section bi-full-height-section-template” wpex_bg_overlay=”color” wpex_bg_overlay_color=”#384e77″ wpex_bg_overlay_opacity=”84%”][vc_row][vc_column]
<\/div>[vc_column_text css_animation=”none” el_class=”bi-entry-heading bi-entry-heading-template bi-entry-heading-template-tagline”]18\u201321 October 2027 \u00b7 Palais des Festivals, Cannes \u00b7 TV, entertainment & content[\/vc_column_text]
<\/div>[vc_column_text el_class=”bi-entry-heading bi-entry-heading-template”]\n

Trade Show Training for MIPCOM Cannes<\/h1>\n[\/vc_column_text][vc_column_text el_class=”bi-entry-heading bi-entry-heading-text-template”]\nTurn a four-day content market into real deals – with a team trained to pitch, qualify and follow up at MIPCOM.
\n[\/vc_column_text]
\n \n \n GET FREE INFORMATION <\/span>\n <\/a>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1763738289905{background-color: #001B38 !important;}” el_class=”wp-highlight wp-highlight-template”][vc_row el_class=”wp-highlight-right”][vc_column width=”1\/2″][vc_column_text el_class=”wp-text-highlight-two-columns wp-text-highlight” color=”#fefefe”]\n

Why preparation decides your success at MIPCOM Cannes<\/strong><\/span><\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ el_class=”wp-highlight-right”][vc_column_text]Exhibiting at MIPCOM Cannes is a big investment, and in a market built on pitching, licensing and content sales, it’s your team’s conversations that decide what you leave with. Trained, confident staff turn a busy stand and a full meeting schedule into signed business.<\/p>\n

Preparation is what separates a memorable pitch from a missed one.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”middle” el_class=”wp-img-txt-padding-left wp-img-txt-padding-left-template”][vc_row content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1755704530181{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-left”][vc_column_text]\n

About MIPCOM Cannes<\/h2>\n[\/vc_column_text][vc_column_text css_animation=”none”]MIPCOM Cannes is the world’s largest market for television, streaming and entertainment content, held each October at the Palais des Festivals in Cannes \u2014 the 2027 edition runs 18\u201321 October. Run by RX since 1985, it gathers around 13,000 delegates from more than 100 countries – global streamers, broadcasters, producers, distributors and buyers – for four days of previews, pitching, licensing and deal-making.<\/p>\n

 <\/p>\n

Exhibitors and buyers travel in from every major content market in the world, making it the most concentrated few days of the year for the industry. With so much content competing for the same buyers, the teams that pitch and qualify well are the ones that close.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1755709200045{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-right”]

\"Messetraining<\/div><\/figure>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1765462748688{background-color: #001B38 !important;}” el_class=”wp-highlight wp-highlight-narrow-padding”][vc_row][vc_column][vc_column_text color=”#ffffff”]\n

On-site trade show training for your team<\/h2>\n[\/vc_column_text][vc_column_text color=”#ffffffcc” el_class=”wk-row-blocks-subtitle”]\n

Your stand only pays off in the conversations your team actually has. Our on-site Trade Show Training prepares every person on the booth to open conversations with confidence, qualify visitors quickly, and guide them to a clear next step – then follow up so leads don’t go cold after the show. It’s hands-on, with over 70% of the time spent in active practice. The coaching covers:<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1763648803562{margin-top: 80px !important;}” el_class=”wk-row-blocks-container”][vc_column][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Approaching & opening<\/h3>\n

Starting conversations with international visitors without being pushy
\n[\/vc_column_text][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Qualifying<\/h3>\n

The right questions to separate real prospects from browsers
\n[\/vc_column_text][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Booth behaviour<\/h3>\n

Positioning, body language and teamwork that keep the stand inviting and productive
\n[\/vc_column_text][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Lead capture<\/h3>\n

Recording what matters so every contact is actionable
\n[\/vc_column_text][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Follow-up<\/h3>\n

A structured process that turns business cards into meetings and deals
\n[\/vc_column_text][vc_column_text wpex_bg_color=”#384e77″ color=”#ffffff” el_class=”wk-row-blocks-item”]\n

Roles & teamwork<\/h3>\n

Clear responsibilities and smooth handovers so the booth team acts as one
\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]

<\/div>[vc_column_text color=”#ffffffcc” el_class=”wk-row-blocks-subtitle”]\n

We train where it helps most: at your location, online, at our offices in Z\u00fcrich, or directly at the trade show venue in Cannes.<\/p>\n[\/vc_column_text]

\n \n \n GET FREE INFORMATION <\/span>\n <\/a>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section full_width=”stretch_row” content_placement=”middle” css=”.vc_custom_1763475300001{padding-top: 100px !important;padding-bottom: 100px !important;background-color: #f5f5f5 !important;}” el_class=”wp-img-txt-padding-left wp-img-txt-padding-left-template wp-img-txt-padding-left-template-col-reverse”][vc_row content_placement=”middle”][vc_column width=”1\/2″ css=”.vc_custom_1764236919521{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-left wp-img-txt-col-left-no-padding”]
\"benefitIMPACT<\/div><\/figure>
<\/div>[\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1763475238953{padding-right: 0px !important;padding-left: 0px !important;}” el_class=”wp-img-txt-col-right wp-img-txt-col-right-template”][vc_column_text]\n

Go further – Fair Booster, sales & communication training<\/h2>\n[\/vc_column_text][vc_column_text]Trade show training is one part of a strong fair appearance. Depending on your goals, we can add:[\/vc_column_text][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940915{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]
\"\"<\/div><\/figure>[\/vc_column_inner][vc_column_inner width=”5\/6″ offset=”vc_col-xs-10″][vc_column_text]\n

Trade Show Training<\/a><\/h3>\n

Confident booth conversations that turn visitors into qualified leads.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940916{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

\"\"<\/div><\/figure>[\/vc_column_inner][vc_column_inner width=”5\/6″ offset=”vc_col-xs-10″][vc_column_text]\n

Fair Booster<\/a><\/h3>\n

Aligns your whole team on goals and roles before the doors open.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940917{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

\"\"<\/div><\/figure>[\/vc_column_inner][vc_column_inner width=”5\/6″ offset=”vc_col-xs-10″][vc_column_text]\n

Sales Training<\/a><\/h3>\n

B2B selling skills to close the deals after the fair.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=”top” css=”.vc_custom_1763474940918{margin-top: 40px !important;margin-bottom: 32px !important;}” el_class=”wk-template-checklist”][vc_column_inner width=”1\/6″ el_class=”wp-feature-links-left” offset=”vc_col-xs-2″]

\"\"<\/div><\/figure>[\/vc_column_inner][vc_column_inner width=”5\/6″ offset=”vc_col-xs-10″][vc_column_text]\n

Communication & intercultural training<\/h3>\n

Clarity and composure with buyers from dozens of countries. Coming soon.<\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=”middle”][vc_row][vc_column]