{"id":27194,"date":"2026-08-25T15:15:01","date_gmt":"2026-08-25T13:15:01","guid":{"rendered":"https:\/\/benefitimpact.com\/sur-place\/formation-a-la-vente\/"},"modified":"2026-08-26T08:21:46","modified_gmt":"2026-08-26T06:21:46","slug":"formation-a-la-vente","status":"publish","type":"page","link":"https:\/\/benefitimpact.com\/fr\/sur-place\/formation-a-la-vente\/","title":{"rendered":"Formation \u00e0 la vente"},"content":{"rendered":"
[vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbbi-full-height-section bi-full-height-section-template\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1784884832309{background: #FFFFFFB3 url(https:\/\/benefitimpact.com\/wp-content\/uploads\/2026\/07\/Verkaufstraining-Cannes-KI-generiertes-Bild-scaled.png?id=26189) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb wpex_bg_overlay=\u00a0\u00bbcolor\u00a0\u00bb wpex_bg_overlay_color=\u00a0\u00bb#384e77″ wpex_bg_overlay_opacity=\u00a0\u00bb84%\u00a0\u00bb][vc_row][vc_column]
<\/div>[vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbbi-entry-heading bi-entry-heading-template bi-entry-heading-template-tagline\u00a0\u00bb]Formation \u00e0 la vente \u00e0 Cannes \u00ab Sales Excellence \u00bb[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbbi-entry-heading bi-entry-heading-template\u00a0\u00bb]\n

Fid\u00e9liser la client\u00e8le d’entreprise
\net d\u00e9velopper cette activit\u00e9 avec encore plus de succ\u00e8s<\/h1>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbbi-entry-heading bi-entry-heading-text-template\u00a0\u00bb]La vente repr\u00e9sente aujourd\u2019hui un d\u00e9fi plus grand que jamais : de nombreux acteurs impliqu\u00e9s, de longs processus d\u00e9cisionnels et des attentes \u00e9lev\u00e9es. Gr\u00e2ce \u00e0 la formation commerciale \u00ab Sales Excellence \u00bb, vous donnez \u00e0 votre \u00e9quipe commerciale les moyens de fid\u00e9liser plus efficacement ses clients et de d\u00e9velopper avec plus de succ\u00e8s les relations clients existantes.[\/vc_column_text]
\n \n \n PRENEZ RENDEZ-VOUS POUR UN ENTRETIEN GRATUIT <\/span>\n <\/a>\n\n

<\/p>\n<\/div>[\/vc_column][\/vc_row][\/vc_section][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbwk-quote\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″]

\"Harvey<\/div><\/figure>[\/vc_column][vc_column width=\u00a0\u00bb1\/2″]
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Les meilleurs vendeurs \u00e9coutent davantage qu’ils ne parlent.<\/em><\/h2>\n

Harvey Mackay \u2013 entrepreneur et auteur \u00e0 succ\u00e8s[\/vc_column_text][\/vc_column][\/vc_row][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763738289905{background-color: #001B38 !important;}\u00a0\u00bb el_class=\u00a0\u00bbwp-highlight wp-highlight-template\u00a0\u00bb][vc_row el_class=\u00a0\u00bbwp-highlight-right\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″][vc_column_text css=\u00a0\u00bb\u00a0\u00bb el_class=\u00a0\u00bbwp-text-highlight-two-columns wp-text-highlight\u00a0\u00bb color=\u00a0\u00bb#fefefe\u00a0\u00bb]Les cycles de vente B2B ont augment\u00e9 de 22 % ces derni\u00e8res ann\u00e9es.<\/strong><\/span>[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbwp-highlight-right\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\u00c0 premi\u00e8re vue, la vente dans un contexte B2B et dans un contexte B2C semble comparable. Il existe toutefois des diff\u00e9rences importantes \u00e0 prendre en compte afin d’exploiter pleinement votre potentiel de vente. <\/p>\n

Dans le domaine du B2B, les diff\u00e9rences se traduisent souvent par des processus d\u00e9cisionnels plus longs et plus complexes, notamment en raison d’un plus grand nombre de personnes impliqu\u00e9es, de besoins divergents, d’une pr\u00e9paration plus approfondie et d’exigences formelles.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbwp-img-txt-padding-left wp-img-txt-padding-left-template\u00a0\u00bb][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1755704530181{padding-right: 0px !important;padding-left: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbwp-img-txt-col-left\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

De l’entretien initial \u00e0 une augmentation tangible du chiffre d’affaires<\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]La formation fait toute la diff\u00e9rence : afin de fid\u00e9liser les clients professionnels \u00e0 long terme, benefit\u202fIMPACT vous aide, gr\u00e2ce \u00e0 la formation commerciale \u00ab Sales Excellence \u00bb, \u00e0 r\u00e9pondre avec assurance \u00e0 des exigences complexes.
\nLes \u00e9changes h\u00e9sitants se transforment en entretiens de conseil et de vente convaincants, qui instaurent la confiance et favorisent une croissance durable.[\/vc_column_text][\/vc_column][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbwp-img-txt-col-right\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1755709200045{padding-right: 0px !important;padding-left: 0px !important;}\u00a0\u00bb]
\"Formation<\/div><\/figure>[\/vc_column][\/vc_row][\/vc_section][vc_section content_placement=\u00a0\u00bbmiddle\u00a0\u00bb el_class=\u00a0\u00bbwp-img-txt-padding-left wp-img-txt-padding-left-template wp-img-txt-padding-left-template-col-reverse\u00a0\u00bb][vc_row content_placement=\u00a0\u00bbmiddle\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2″ css=\u00a0\u00bb.vc_custom_1764236919521{padding-right: 0px !important;padding-left: 0px !important;}\u00a0\u00bb el_class=\u00a0\u00bbwp-img-txt-col-left wp-img-txt-col-left-no-padding\u00a0\u00bb]
\"Verkaufstraining<\/div><\/figure>
<\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2″ el_class=\u00a0\u00bbwp-img-txt-col-right wp-img-txt-col-right-template\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763475238953{padding-right: 0px !important;padding-left: 0px !important;}\u00a0\u00bb][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]\n

IMPACT, qui suscite l’enthousiasme<\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb]La formation \u00e0 la vente \u00e0 Cannes vous permet d’am\u00e9liorer vos performances commerciales.[\/vc_column_text][vc_row_inner content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763474940915{margin-top: 40px !important;margin-bottom: 32px !important;background-color: #FFFFFF !important;}\u00a0\u00bb el_class=\u00a0\u00bbwk-template-checklist\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbwp-feature-links-left\u00a0\u00bb width=\u00a0\u00bb1\/6″ offset=\u00a0\u00bbvc_col-xs-2″]
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Un pipeline de ventes plus solide<\/h3>\n

Accompagner les clients tout au long de l’entonnoir de vente[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763474947589{margin-top: 40px !important;margin-bottom: 32px !important;background-color: #FFFFFF !important;}\u00a0\u00bb el_class=\u00a0\u00bbwk-template-checklist\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbwp-feature-links-left\u00a0\u00bb width=\u00a0\u00bb1\/6″ offset=\u00a0\u00bbvc_col-xs-2″]

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Les conseillers exploitent pleinement le potentiel<\/h3>\n

Les collaborateurs stimulent le d\u00e9veloppement de la client\u00e8le[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner content_placement=\u00a0\u00bbtop\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763474954108{margin-top: 40px !important;margin-bottom: 32px !important;background-color: #FFFFFF !important;}\u00a0\u00bb el_class=\u00a0\u00bbwk-template-checklist\u00a0\u00bb][vc_column_inner el_class=\u00a0\u00bbwp-feature-links-left\u00a0\u00bb width=\u00a0\u00bb1\/6″ offset=\u00a0\u00bbvc_col-xs-2″]

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Davantage de contacts avec les clients et de contrats conclus<\/h3>\n

Croissance mesurable du chiffre d’affaires[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section full_width=\u00a0\u00bbstretch_row\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1765462748688{background-color: #001B38 !important;}\u00a0\u00bb el_class=\u00a0\u00bbwp-highlight wp-highlight-narrow-padding\u00a0\u00bb][vc_row][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb color=\u00a0\u00bb#ffffff\u00a0\u00bb]\n

Avantages de la formation \u00e0 la vente<\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb\u00a0\u00bb color=\u00a0\u00bb#ffffffcc\u00a0\u00bb el_class=\u00a0\u00bbwk-row-blocks-subtitle\u00a0\u00bb]\n

Dans le cadre de la formation \u00e0 la vente \u00ab Sales Excellence \u00bb, votre \u00e9quipe apprend \u00e0 mener des entretiens de conseil et de vente de mani\u00e8re convaincante et \u00e0 susciter encore plus d’enthousiasme chez les clients.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=\u00a0\u00bbwk-row-blocks-container\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1763648803562{margin-top: 80px !important;}\u00a0\u00bb][vc_column][vc_column_text css=\u00a0\u00bb\u00a0\u00bb wpex_bg_color=\u00a0\u00bb#384e77″ color=\u00a0\u00bb#ffffff\u00a0\u00bb el_class=\u00a0\u00bbwk-row-blocks-item\u00a0\u00bb]\n

Planification strat\u00e9gique des ventes<\/h3>\n