Journalists are constantly patting you on the shoulder—
, looking for the spot where the knife will penetrate most easily.
Joseph Joubert – Journalist and TV Host
63% of public perception depends on the response to the communication—not on the event itself
Media appearances are often crucial to a company’s image. Uncertain statements, misunderstandings, or unclear messages can quickly damage a company’s reputation and remain permanently visible in the digital world. These risks have a direct impact on trust, perception, and business success.
Through targeted media training, your executives and employees will develop the skills to conduct interviews with confidence, convey messages clearly and in a way that resonates with their audience, and respond professionally even in challenging situations—ensuring a confident demeanor and a compelling corporate image.
Confidently Tackling Challenges
with Media Representatives
Media training makes all the difference:
Media appearances are often marked by time pressure, critical questions, and conflicting interests between companies and journalists. Practical media training for executives, media spokespeople, and subject matter experts helps participants prepare specifically for interview situations, convey messages clearly, and respond confidently in challenging situations. This strengthens your public presence and ensures a compelling corporate image.
IMPACT, the one that inspires
Media Training for a Strong Public Presence
Making a Media-Friendly Impression
Convey a compelling corporate image
A Clear and Precise Corporate Image
Conveying Messages Effectively
Staying Safe in Critical Situations
Avoiding Damage to Your Reputation
Benefits of Media Training in Cannes
Through practical media training,
helps your executives and employees develop the essential skills needed to
interact professionally with media representatives,
conduct interviews with confidence, and convey messages clearly
and effectively.
Appearing More Confident in the Media
- Exude warmth
- Act and Respond Professionally
- Stay Calm Even Under Pressure
Understanding Media Representatives
- Understanding the Mechanisms of Journalism
- Putting Goals and Questions in Perspective
- Take targeted and controlled countermeasures
Master the Dos and Don’ts
- Aim to Avoid Common Mistakes
- Communicate Confidently and Professionally
- Respond Appropriately in Every Situation
Prepare for Media Appearances in a Targeted Manner
- Preparing for Interviews in a Structured Way
- Formulate Your Own Messages Precisely
- Targeted Training and Optimization of Performances
Communicate Spontaneously
- Responding to Unexpected Situations
- Write clearly and concisely
- Impressive even without preparation
Effectively Delivering Messages
- Convey Key Messages Clearly
- Communicating in a Way That’s Tailored to the Audience
- Enhance Your Impact in Public Appearances
Topics Covered in the Cannes Media Training
Our media training for executives and employees teaches the essential skills needed to interact professionally with the media, conduct interviews with confidence, and communicate effectively with journalists—all to ensure a confident demeanor and a compelling corporate image.
Participants learn about the key factors for success in dealing with the media professionally. They come to understand that journalists have their own agendas and develop an awareness of how interviews work and how they can actively steer them. This knowledge forms the foundation for effective media training in dealing with the media professionally.
Benefits for you: Media interactions are consciously guided and strategically leveraged.
Participants learn how journalists work, what their interests are, and how questions are structured. This enables them to better contextualize statements and respond in a targeted manner, rather than inadvertently revealing information. In this way, they strengthen their skills in interview training and in professionally handling critical questions.
The benefit for you: Your managers will respond to questions and situations with confidence and composure.
Participants learn how to prepare for media appearances in a structured manner and clearly define their key messages. They develop strategies for conducting interviews with confidence and presenting themselves convincingly, even under time pressure. Structured preparation is a key factor in ensuring that executives and employees make confident media appearances.
The Benefits for You: Greater confidence and clarity in any interview situation
Participants enhance their personal presence and learn how to present themselves professionally in front of a camera and microphone. They use body language, voice, and content strategically to come across as convincing and authentic. In doing so, they make lasting improvements to their communication skills in media interviews and public settings.
The Benefits for You: A confident, compelling presence in all media situations.
Participants learn what they should say and how they should respond in interviews, as well as what they must absolutely avoid. They identify common pitfalls and obstacles and develop strategies to specifically avoid them. This practical knowledge is essential for confidently navigating media training and interacting with journalists.
The benefit to you: Risks are minimized and mistakes that could damage your reputation are avoided.
Participants practice dealing with provocative questions, high-pressure situations, and deliberate misinformation. They learn to remain calm, convey their messages clearly, and maintain control of the conversation. This skill is crucial for confident communication, especially in challenging interview situations.
The benefit for you: Even in challenging interview situations, you’ll remain confident and able to think on your feet.
Methods Used
Using scientifically based training methods, we ensure that every measure is demonstrably effective, safe, and sustainable.
For measurable results and real IMPACT.
Power Training with an exercise component of over 70%
Participants experience a
highly intensive training program in which
active practice accounts for over 70% of the time—
for maximum learning success and
immediate practical application.
Interactive Group and Individual Exercises
Practical group and individual exercises promote dialogue and collaboration while strengthening individual skills—
s for lasting results.
Practical examples and simulations based on your specific real-world cases
Using real-world cases and practical simulations, participants develop solutions that can be implemented immediately, making day-to-day work easier and ensuring results.
Feedback from colleagues and experts,
that makes a difference
Structured feedback from colleagues and experts opens up new perspectives and supports the targeted development of skills.
Self-Assessments &
Self-Reflections
Structured self-reflection fosters a clear awareness of one's strengths and potential—the key to personal growth.
Learning Journal with Progress Check
Participants document their progress in a learning journal, ensuring long-term learning success and the application of what they’ve learned in practice.
- Preparation assignment: in writing and via video
- Reading & Self-Analysis/Self-Assessment
- Video Clips and E-Learning Modules
- High-quality workbooks featuring your logo
- Digital Course Certificates
- Graphical Analysis of Course Feedback
- TransferIMPULS via video 30 days after the training session
- IMPACT App for Ensuring Sustainability
Media expertise that makes a difference
Jean-Christophe Nigon – Your Media Coach for Compelling Presentations
Confident in front of the camera and microphone: Jean-Christophe Nigon helps executives and professionals specifically enhance their impact in interviews, presentations, and media appearances. His training programs combine practical media training with personalized coaching—for clear, authentic, and confident communication.
Benefit from the expertise of an experienced media coach and trainer with a professional background as an editor, host, journalist, and actor, who understands both the demands of the media world and the dynamics of the corporate world.
As a bilingual media coach (German/French) who is fluent in English, he also works with international clients.
Jean-Christophe Nigon
Actor | Journalist
Media Coach | Host
Why Choose benefitIMPACT as a Training Partner
Consultants, trainers, and coaches
with sales and leadership experience
Benefit from the expertise of professionals who have successfully built and expanded teams
Expertise and project experience across numerous industries
Boost Your Success with Best Practices Tailored to Your Needs and Industry
A Variety of Languages and Training Formats
Inspire your team in their native language, both in person and online
A long-standing partner of Swiss companies
From small and medium-sized businesses to large international corporations, our clients value our ability to engage with them as equals
Media training specifically prepares executives, experts, and media spokespersons for conversations with journalists. Participants practice giving interviews, making statements, and appearing in the media; they develop clear messages and learn to communicate professionally, confidently, and credibly, even in challenging situations.
The Cannes Media Training program is designed for Swiss companies as well as executives, media spokespersons, project managers, and professionals who represent their companies to the media. It is particularly beneficial for individuals who give interviews, participate in press conferences, or make public appearances attended by the media.
Participants gain confidence in dealing with media representatives, improve their interviewing skills, and learn to convey messages clearly and effectively. This enhances their personal impact, increases their credibility, and supports the company’s professional public image.
We conduct media training wherever it will be most beneficial for your organization: at your location, online, at our offices in Zurich, or right in Cannes. Practical interview exercises, video recordings, and personalized feedback ensure lasting learning outcomes and immediate application in your daily work.
For companies and executives who interact with the media during events, conferences, or trade shows in Cannes, we also offer customized media training and on-site coaching upon request. We provide participants with targeted support for interviews, statements, and media appearances in an international setting.
Our training and development programs play significantly to improved performance
98.3%
Satisfied Customers
+37,500
Enthusiastic participants
+780
Customer Projects
15
Coaches
What Our Customers Say About Us
From startups to large corporations, benefitIMPACT has successfully supported and developed well over 250 national and international companies with effective training programs—in five languages:
“Thank you again for the online training. I also found it very engaging, helpful, and interesting.”
“The first media training session was very successful
, and the trainer
did a really great job.
I look forward to continuing to work with you all
!”
“Thank you very much for sending the materials. The feedback analysis looks fantastic—just like the course was for us.”
“The team at benefit IMPACT skillfully and professionally guided us through the informative ‘Telephone Excellence’ training. The feedback from all participants has been very positive, and they particularly appreciated the varied and practical content. Thanks to numerous practical exercises and role-plays, the participants were able to quickly apply the knowledge they gained in the training to their work. In short, my expectations were exceeded, and I highly recommend
benefit IMPACT to anyone who wants to provide their employees with professional and effective training.”
“I was familiar with benefit IMPACT from a previous collaboration. Given that positive experience, it made sense to reach out to the team to support the continued development of our leaders as well. As always, the collaboration is professional and practical. The training for managers from a wide variety of departments is systematic, goal-oriented, and very well received by everyone involved. I’m delighted about this renewed partnership and can warmly recommend benefitIMPACT to everyone.”
“We had the pleasure of meeting Pascal Schwartz about two years ago during a team training session. He addressed our concerns and, thanks to his professionalism and personality, was able to immediately connect with and inspire our employees. His insights remain highly valuable to us today and are continuously put into practice. In addition to his team training sessions, he has provided us with valuable guidance on our sales pitches. The recurring training sessions are firmly established in our company and are highly valued by all participants. We can wholeheartedly recommend benefit IMPACT’s services and expertise in the area of communication.”
“The feedback from conference participants has been very positive. The working committee even described the workshops as ‘sensational.’ We look forward to planning the next conference with benefit IMPACT.”
“We raised awareness and trained our sales team on the topic of ‘scheduling appointments’ through a sales and telephone training program. Benefit IMPACT tailored the training to our individual needs and, in addition to providing us with valuable tools and sales pitches, instilled an incredible sales spirit in us. Thank you very much for the friendly yet highly professional training.”
“Thank you so much for the training—it was very informative for all of us! It was great how the trainer addressed our specific situations and examples and provided us with new ideas and solutions. Really top-notch!”
“Thank you once again for the successful and very engaging moderation and facilitation of our workshop on telephony and work techniques. I’ve now synced my to-do list with my calendar and digitized everything. While I can’t quite stick to the promised one-hour time frame, I may have become more efficient—and I certainly have a much better overview now.”
“We made a great choice with benefit IMPACT! As a dynamic and rapidly growing company with high standards for quality, we were looking for a partner to help our employees and managers develop their skills. The training sessions so far have been practical and have been very well received. I look forward to our continued collaboration.”
“The training provided us with very informative insights. We can now approach our sales activities in a much more targeted and effective way. Thank you very much for the engaging workshop.”
“To ensure targeted and effective service delivery, we dedicated 2022 to revising our strategy, vision, and mission. Based on a previous collaboration, we reached out to
benefit IMPACT to facilitate and moderate the workshops. The consultants/facilitators prepared and implemented the process very systematically and supported us with relevant questions and effective insights. The workshops were more than we needed—and the preparation was outstanding! Thank you very much for the consistently excellent collaboration as equals. All participants are thrilled with and convinced by the results.”
“We all found it very engaging and practical. The content was easy to understand and varied, with group work and games. The trainer is extremely knowledgeable and gave us some particularly helpful tips to take with us. We’ll all benefit from this—not just when it comes to phone calls, but also in other conversations and as a team. Thank you very much for the informative day.”
“We conducted communication training sessions for our leaders with benefit IMPACT and are extremely satisfied with the results. The training sessions received very positive feedback from our participants. The knowledgeable trainers presented important content in a clear and practical way, allowing participants to immediately apply what they learned to their daily work. Our managers improved their communication skills and learned valuable strategies for leading employees and resolving conflicts. We thank benefit IMPACT for the excellent training sessions!”
“Professionalism and a genuine interest in our challenges from start to finish. The training was tailored to our department, and by training our team leaders to become co-facilitators, we can continue to keep the topic front and center.”
“The training was very good and met all of our expectations.”
“Our employees really appreciated the telephone training and have since been able to benefit from the valuable insights to provide our policyholders with even better service. With hundreds of legal consultations conducted every day, confident communication and conversation skills are essential for us, which is why we look forward to taking advantage of the services offered by
benefit IMPACT again in the future.”
“Many thanks to benefit IMPACT
for their outstanding and effective support. The ‘Telephone Excellence’ training was a complete success and exceeded our expectations. We were impressed by how the workshop was tailored to our specific needs and by the high proportion of hands-on practice during the training.
The valuable insights were implemented immediately and have led to noticeable improvements.”
“The training was excellent in every respect. Not only were we able to expand our technical knowledge, but we also particularly appreciated how the training was tailored to our specific needs and questions. The interactive format and hands-on exercises made the material tangible and allowed us to apply it directly to our daily work. Our expectations were not only met but exceeded—the training objective was fully achieved. We are thrilled and feel well-prepared for the next steps. A heartfelt thank you to benefit IMPACT AG for this valuable experience!”
“We were looking for a professional partner to provide telephone training
for our 70 employees.
benefit IMPACT provided us with excellent support. The training was well-structured, tailored to our needs, and engaging. The employees worked together to develop the steps for a successful phone conversation and took away many tips and tricks. A nice side effect: We, as an organization, also benefited by defining what is important to us and which standards should be mandatory. We can wholeheartedly recommend benefit IMPACT.”
“The training was very helpful, and it was an enjoyable day. It gave me a boost and helped me grow. The trainer was very upbeat and did a great job guiding us through the day. My expectations were met, and it helped me in my everyday life.”
“Lighting solutions taken to a new level. Our collaboration with benefitIMPACT was characterized by a genuine passion for detail and a true partnership among equals.
We were particularly impressed by the targeted improvement of our after-sales service performance: Through optimized processes and customer-centric communication, we now create significant added value that goes beyond the sale itself. A valuable driving force behind the sustained success of Zumtobel Licht AG in Switzerland.”
