Why preparation decides your success at Cannes Lions
A presence at Cannes Lions is a significant investment, and in a fast-moving mix of agencies, brands, media and tech, the value comes from the conversations and connections your team actually makes. Trained, confident staff are what turn high-energy networking into real opportunities.
Preparation is what helps your people cut through and convert.
About Cannes Lions
Cannes Lions – the International Festival of Creativity – is the world’s largest gathering of the creative, advertising and marketing community, held at the Palais des Festivals in Cannes each June (the 2027 edition runs 21–25 June). Running since 1954, it draws more than 15,000 participants from over 100 countries – agencies, brands, media owners, platforms and tech companies – for a week of talks, awards and intense networking.
Access for exhibitors and partners is typically arranged via Weischer. In an environment built on connection rather than booth traffic, the teams that approach, qualify and follow up with intent are the ones that turn the festival into a pipeline.
On-site trade show training for your team
Your stand only pays off in the conversations your team actually has. Our on-site Trade Show Training prepares every person on the booth to open conversations with confidence, qualify visitors quickly, and guide them to a clear next step – then follow up so leads don’t go cold after the show. It’s hands-on, with over 70% of the time spent in active practice. The coaching covers:
Approaching & opening
Starting conversations with international visitors without being pushy
Qualifying
The right questions to separate real prospects from browsers
Booth behaviour
Positioning, body language and teamwork that keep the stand inviting and productive
Lead capture
Recording what matters so every contact is actionable
Follow-up
A structured process that turns business cards into meetings and deals
Roles & teamwork
Clear responsibilities and smooth handovers so the booth team acts as one
Go further – Fair Booster, sales & communication training
Trade show training is one part of a strong fair appearance. Depending on your goals, we can add:
Trade Show Training
Confident booth conversations that turn visitors into qualified leads.
Fair Booster
Aligns your whole team on goals and roles before the doors open.
Sales Training
B2B selling skills to close the deals after the fair.
Communication & intercultural training
Clarity and composure with buyers from dozens of countries. Coming soon.
Why benefitIMPACT
Trainers who've done the job
Our coaches bring real sales and leadership experience, not theory.
Tailored to your fair and industry
Every session is built around your products, your visitors and your objectives.
Where and how it suits you
On-site at the booth, at your premises, online, or in Zürich, in up to five languages.
Practice over PowerPoint
Over 70% of each session is active practice with real-world scenarios, so skills show up on the stand.
Our training and development
programs play significantly
to improved performance
98.3%
Satisfied Customers
+37,500
Enthusiastic participants
+780
Customer Projects
15
Business Trainer
What Our Customers Say About Us
From startups to large corporations, benefitIMPACT has successfully supported and developed well over 250 national and international companies with effective training programs—in five languages:
“Communication That Makes an Impact—a Training Program That Inspires!—As part of our strategic professional development initiative for executives, we were looking for a partner that offered more than just theory: We wanted a training program that inspires, challenges, and delivers immediately noticeable results. After a careful evaluation, we chose benefit IMPACT AG—and that decision was a home run! We are thrilled with our collaboration with benefit IMPACT AG and wholeheartedly recommend them as a partner for high-caliber communication and leadership training. If you want to make an impact, you’ve come to the right place!”
“The training with benefit IMPACT was a complete success for us. The content was practical, well-structured, and tailored specifically to our needs regarding trade show participation. We were particularly impressed by the trainer’s positive energy and professionalism. Our employees were able to take away valuable insights that they can immediately put into practice in their day-to-day work.
We are completely satisfied and would recommend benefit IMPACT in a heartbeat.”
“Team-building workshops are the pinnacle of a training company’s expertise—provided they aren’t just ‘fun events.’ benefit IMPACT very professionally identified the goals and needs in advance and actively guided the process through to the end of the workshop. Without coming across as pushy, the workshop helped establish commitments and identify areas for improvement. Personally, I associate benefit IMPACT with a high level of professionalism and a focus on results.”
Prepare your team for Cannes Lions
Make the connections count. With on-site trade show training for Cannes Lions, your team will approach the right people with confidence, qualify opportunities and follow up in a way that converts networking into business. Book a free consultation and we’ll tailor the session to your goals for the festival.
At the Palais des Festivals in Cannes. The 2027 edition runs 21–25 June.
The festival runs on connection and conversation, not stand traffic – results depend on how well your team engages and follows up.
Confident approaching and networking, qualifying opportunities, conversation structure, lead capture and structured follow-up – tailored to the creative and media industries.
In up to five languages, including German, English and French.
Book a free consultation and we’ll design a session around your Cannes Lions goals.